Opening an amusement ride business is an exciting venture that requires careful preparation and strategic planning. This article offers step-by-step instructions for those who wish to enter the entertainment industry and open their own amusement park.
1. Market Analysis: Environmental Research
The first and most important step in starting an amusement ride business is market analysis. This includes researching potential customers, analyzing demand for different types of attractions and researching the competitive environment. Be based on feasibility studies and real data. Research can be based both on surveys and communication with potential clients, and on ready-made statistical data. The results of this analysis will allow you to formulate a strategy that will successfully meet the needs of the market.
2. Selection of attractions: Create a recreation and amusement park
Selecting attractions is an important step in the success of an attractions business. Consider the characteristics of your target audience. Taking into account the target audience, the relationship between different types of attractions and their popularity in the market, you can create a diverse and attractive amusement park. If these are families with children, you should focus on calm and family attractions, such as a Ferris wheel or carousel.
Amusement business - different types of attractions
The ratio of different types of attractions also matters: extreme, family and children attractions must be presented in certain proportions to satisfy the needs of a wide audience.
3. Selecting a Location: Determining a Suitable Site
The location of your theme park plays a key role in its success. Choosing your own business, whether to rent a ready-made one amusement park or place it in a shopping center depends on the budget, infrastructure and traffic. Optimal location based on the target audience will help attract more visitors.
4. Creating a Business Plan: Determining Key Indicators
A business plan is the key to a successful start. Create a detailed business plan covering a planning horizon of at least two years. Include information about what type of park you plan to open (outdoor/indoor, stationary/mobile), what revenue is expected (seasonal/permanent), and what investment is needed to get started. A business plan may also be required to attract investors or financing.
5. Selecting a Format and Registering a Business
The first step to successfully starting a business is choosing a legal form. Individual entrepreneurship (IP) or limited liability company (LLC) is suitable for you. The next step is to register your company. When registering, pay attention to the classification of activities according to OKVED. For amusement complexes, codes 93.2 (activities in the field of recreation and entertainment), 93.21 (activities of cultural and recreational parks and theme parks) and 93.29 (Other entertainment and entertainment activities) are suitable.
6. Ordering Equipment and Site Preparation
Selecting and ordering equipment is a key point. Cooperate with reliable manufacturers and sellers. Consider delivery times, installation and maintenance costs. Arrange the site in accordance with the safety and comfort requirements for visitors. Conclude contracts for the supply of attractions and equipment, clarify the terms of delivery and installation.
7. Obtaining Permits and Maintenance
Before putting the attractions into operation, be sure to obtain official permission from the administration. Since 2020, state technical supervision requires registration of each attraction (from the carousel to the free fall tower). Representatives of the state technical supervision authority will check the availability of rules of use, means of evacuation, first aid kits and other necessary safety measures. After a successful inspection by the state technical supervision, you will receive a state registration plate, which must be placed in a visible place at the entrance.
8. Creating a Unique Atmosphere
For a successful entertainment business, you need to create a unique atmosphere. In addition to attractions, place recreation areas, decorative objects and areas for photographs. Pay attention to the organization of walking areas and places for snacks.
Decorative objects for photos
Create decorative objects that will become popular photo spots for visitors. Fountains, photo zones, alleys with unique architecture - all this will add individuality to your complex and allow guests to preserve memories of bright moments.
Walking Area and Shops
Consider creating a walking area, which can be designed in the form of a labyrinth or a mini theme park. Also on the territory of the complex there may be small shops and stalls where visitors can have a snack or buy souvenirs. You can organize these stores yourself, or provide space for well-known chains of pizzerias, coffee shops and other establishments in the city.
9. Launch of an Advertising Campaign and Opening
Successfully promoting your theme park will help attract your target audience. Before officially opening your business, develop an effective advertising campaign. Create an effective marketing strategy using social media, radio and local media advertising, and promotions and special offers. Organize a grand opening that will be memorable for visitors thanks to interesting programs and guests. It is important to create a unique image of your park and highlight its advantages.
10. Maintenance and Management
Starting a business is just the beginning. Please note that the maintenance and management of attractions also require attention. Ensure reliable maintenance of attractions, monitor their condition, and regularly update the range. Maintain a clean and safe environment so visitors feel comfortable and protected.
11. Security: Priority for Visitors
The safety of your visitors should be at the forefront of your efforts. Ensure strict control over the condition and safety of attractions, regular inspections and maintenance of equipment. Train staff in first aid and emergency response skills.
12. Continuous Development: Feedback and Improvements
Successfully running an amusement ride business requires constant attention and development. Assess demand for different types of attractions, innovate and follow trends in the entertainment industry. Listen to feedback from visitors and analyze their reviews. This will help you understand what works and what can be improved. Introduce new attractions to enrich your park's variety and improve your service to keep visitors' interest high.
13. Conclusion – amusement ride business
Starting an amusement ride business is fun and profitable, but it requires careful preparation and planning. Don't forget to reach out to experts and learn from the experiences of other entrepreneurs. By following step-by-step instructions, you can create a successful enterprise that will bring joy to your visitors and increase your profits. It is important to assess risks, collaborate with reliable partners and create an unforgettable experience for visitors to your entertainment complex. Opening your own amusement park is an opportunity to give joy and impressions to people, as well as develop your own successful business.