Successful implementation of a modern integrated amusement park in Kazakhstan
Kazakhstan is in dire need of a modern and versatile amusement park that can meet the needs of a diverse audience. How to simultaneously accommodate the interests of all age groups? How to deeply integrate cultural elements into the entertainment environment? This project gave an impressive answer. Below we will tell you how a modern park became a reality - from a project idea to a status object of the entertainment industry.
1. Challenges and Opportunities: Meeting Diverse Needs
With the development of the economy of Kazakhstan and the growth of consumer demands of the population, the demand for quality family leisure is rapidly increasing. However, the creation of a park that combines elements of extreme, cultural uniqueness and accessibility for all ages is associated with a number of challenges:
Reaching different groups of visitors: The target audience includes families with children, young people and tourists, so attractions must take into account age preferences and meet safety requirements.
Difficulties of cultural integration: The theme of the park should not only be fashionable and attractive, but also reflect the national identity of Kazakhstan, evoke a sense of belonging and an emotional response among local residents.
2. Strategic goal: to set a new standard of family leisure in Kazakhstan
The project aims to create a flagship park:
An immersive experience for all ages: The park is aimed at visitors aged 3 and up, providing a “family-friendly, all-day experience in one place” format.
Culturally significant location: The unique theme and original design create a new landmark, becoming a priority holiday destination for families with children.
3. Solution from Beston Rides: individual product package and support at all stages
Company Beston Rides provides a full range of services - from design and selection of attractions to launch and operational support. Thanks to the innovative line of equipment and adaptation to local conditions, the project was implemented at a high level.
Key attractions: a combination of extreme sports and family leisure
Localized Innovation: Adapting to Climate and Culture
Cold protection technology: Special steel for low temperatures, hydraulic fluids down to -45°C, sealed electrical components with freeze protection.
Cultural integration: The design of the attractions combines Kazakh ornaments and modern design, creating a recognizable visual style.
Gradually increasing the level of extreme: From kids roller coaster → chain carousel → free fall ride, forming a clear path to enhance the experience.
4. Project results: sustainable growth and regional impact
Guest flow and popularity: More 150 000 visitors in the first season, up to 70% of repeat visits in the children's area.
Local economic growth: Revitalization of the surrounding retail, catering and hotel sectors, growth to 30%.
Demonstration effect for the industry: The park has become a benchmark for the modernization of Kazakhstan’s tourism sector and urban appearance.
Conclusion: Together with you we will create a modern integrated amusement park.
With quality equipment and customized solutions, Beston Rides has successfully helped Kazakhstan implement a modern integrated amusement park project. This facility filled the niche of large theme parks and became an important step in the development of the region's tourism industry.
