How are commercial amusement parks developing? Due to the oversupply of physical businesses, there are also many problems in the single-ticket economy of theme parks. Both face development bottlenecks. Against this background, the integration of theme parks and city businesses has become a new development trend.
Characteristics and Limitations of Commercial Amusement Parks
Theme park charm: recurring themes, clear IP classification, and varied playgrounds.
Differences between commercial supplements and theme parks: entertainment-type businesses in shopping centers are more popular gathering places than purely park-type businesses.
Oversupply problem: Due to the oversupply of physical businesses, there are also many problems in the single-ticket economy of theme parks. Both face development bottlenecks. Against this background, the creation of a theme park + city enterprise team has become a new development trend.
Many shopping center features
Entertainment-type businesses, which integrate multiple functions such as sports, entertainment, adventure, food service and retail, shine in shopping malls with full-scene, immersive and interactive new and interesting experiences that satisfy consumers' focus on differentiated experiences and spirit. Satisfactory trends such as murder scenarios, escape rooms, children's indoor parks, haunted houses, indoor gyms, theaters, etc. The share of these types of businesses is small, mostly controlled at around 30%.
Emerging Business Types: The Rise of Emotional Business
As new forms of cultural tourism and commerce emerge, the trend towards combining “amusement parks + commerce” is becoming increasingly evident. Thematic, immersive experiences and design of commercial space are valued by consumers pursuing emotional value. Various fashion games in different styles appear, projects of Internet celebrities appear. It may seem like a complex business phenomenon, but it's actually a new generation of consumers' desire for emotional value. Paradise business, as a new type of emotional business, will usher in a new development trend.
Problems of development of commercial amusement parks
The challenge of developing commercial amusement parks is how to balance operational efficiency and passenger flow. However, it should be noted that the essence of the business is still to improve operational efficiency. So how can you fully integrate an experience-rich paradise with a profit-oriented business and increase passenger traffic and revenue through cultural sublimation? This will be a real challenge for the industry.
The playground faces problems
Taking the children's playground in the children's business as an example, indoor playgrounds have become the new favorite. However, they all face many problems, such as over-popularity that causes consumers to wait in lines for too long, which degrades the quality of service. The unit price is too high. Clearly, there is still a long way to go to become the “Disney of China.” At the same time, this type of business format and the supporting business often lack synergy, and the integration of theme and business format is insufficient.
Prospects for the development of commercial amusement parks:
The Path to Amusement Park Success
The path to success for amusement parks is the integration of culture, tourism and business. The key to the success of a commercial amusement park is to integrate the amusement park's cultural tourism ability to attract customers into the commercial system. Commercial amusement parks may attract tourists and drive innovation in shopping malls, but the core of the business is still about operational efficiency. The most important thing at this time is to have a reliable partner. Beston Amusements is a specialized group for planning new amusement parks and amusement ride manufacturer.